Hermés: Unveils J’mon carré a Street Style Website
Really Fresh! It’s dope when legendary brands like Hermes acknowledges the streets.
Hermés decides to be slightly more accessible by tapping into the ever-popular street style culture; Hermés unveiled a street style website with a downtown, edgy feel. J’mon carré, the site’s title, translates to “I Love My Scarf” in English. The team travels to cities known for their stylish residents: London, New York, Paris and Tokyo, and L.A. The site highlights women from around the globe who, as the title suggests, absolutely love their Hermés scarves. When you visit the site, you have the option of perusing portraits, viewing “knotting cards,” checking out Polaroids or flipping through a variety of different scarves.
via dopeambition
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