I’m out here. holla at me.

The concept of the pop up store is alive and well , and big brands have been able to capitalize on non fashion events like Art Basel to entice shoppers. Fendi’s customizable embroidered bag the Baguette Mezzo Punto is a perfect example of the ability an established brand has to do something new . As much as the marker edition was a let down , this version of customization actually works.Launching this spring the bag will be available this week at limited edition experiences during Art Basel…Image

via wwd